Marc Spiegler
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'Money for Old Soap'

Marc Spiegler
Synopsis

In which I try to explain the art market for a broader audience, using many examples for the Art Basel in Basel show that had just transpired summer. I structured it via a list of rules:

Rule 1 Material Costs Matter.

Rule 2 You're Not Really Buying Objects.

Rule 3 Only Little People Pay Retail.

Rule 4 Galleries Thrive On Scarcity.

Rule 4.5 Uniqueness Is Overrated.

Rule 5 Auctions Are A Fickle Mistress.

Rule 6 Galleries Never Hold Clearance Sales.

Print
Publisher:

Independent

Date:

July 21, 2002

Content Type:Articles