Synopsis
In which I try to explain the art market for a broader audience, using many examples for the Art Basel in Basel show that had just transpired summer. I structured it via a list of rules:
Rule 1 Material Costs Matter.
Rule 2 You're Not Really Buying Objects.
Rule 3 Only Little People Pay Retail.
Rule 4 Galleries Thrive On Scarcity.
Rule 4.5 Uniqueness Is Overrated.
Rule 5 Auctions Are A Fickle Mistress.
Rule 6 Galleries Never Hold Clearance Sales.





