Synopsis
This short video, with many fun infographics, was produced by the great content team at IE University in Madrid, while I was there to speak about how culture redefines cities, at a real-estate conference. As trillions in wealth pass yearly to younger generations, the art market confronts an existential question: What happens if those heirs no longer want to invest in objects? “Millennials tend to see objects not as assets, but as burdens,” I noted, describing a generation more drawn to wellness, travel and experience.
